Concept Project · Mechanic · Cape Town

Torque & Co.

A mock-up website for a fictional independent mechanic in Wynberg, Cape Town, made to show how Paperclip Studio builds a local service website that turns visitors into bookings.

Why We Made It

Torque & Co. isn't a real workshop. We invented it, and every phone number, price and review on the site is a placeholder. Trades like mechanics live or die on local trust and quick bookings, so we wanted to show what a website built around exactly that looks like.

The Approach

A bold, workshop-inspired design with one clear job: get the car booked in. The single page covers services with prices, why to trust the workshop, a four-step booking process, reviews, FAQs and directions. If you run a trade or service business, this is the kind of website we build.

Torque & Co. · concept site
Full homepage of the Torque & Co. concept mechanic website, designed by Paperclip Studio
Scroll within the frame to explore the full homepage, or visit the live concept site.

What It Shows

A website that books the job.

Booking in one tap

A WhatsApp button with a pre-filled message (make, model, service needed) sits at the top of every screen, so booking a car in takes seconds on a phone.

Trust, up front

"From" prices on every service, the workmanship guarantee, accreditations and a quote-first promise. The questions people worry about with mechanics are answered before they ask.

Built to rank locally

Titles, copy and structured data are written around the suburb, the way a local mechanic actually gets found when someone searches nearby.

Run a trade or service business? Let's get you booked up.

We'll build a website that makes it easy for local customers to choose you.

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